Prague Integration is support, services and events made for expats and locals in Czech Republic. Their services are available for expats in Prague, Brno and Olomouc. They currently run support programs for individual and business clients, organize workshops and events focused in mental health field. They needed a versatile, friendly and approachable brand identity they could use to attract people of all ages and genders for their mental health services. They also needed a easy to use website for their clients to access, learn and contact Prague Integration. We also helped them with a few social kits and assets for events.

The concept for the branding project was going back to basics. In spirit of learning how to speak a new language or integrate into a new culture, one needs to start at the basics, and build on this. Each pattern is made up of simple elements, which in turn through pattern & repetition, creates a lively environment.
While each pattern represents the different offerings of Prague Integration, it also makes reference to the different personalities of expats coming into the city and coming together at Prague Integration. We wanted the brand to communicate support and inclusion, which is why we chose a muted yet vibrant colour palette. We chose a font that is bold to show the level of confidence in the Prague Integration Experts/advisors, yet approachable with its rounded curves.